The challenge
Amref Kenya's fundraising team was over-reliant on three bilateral donors who accounted for 78% of programme funding. A policy shift at one funder threatened a KES 30 million annual gap.
What Resmob did
Resmob delivered a 3-month Resource Mobilisation Intensive: donor diversification audit, prospect research for 40 new funders, proposal-writing clinics for 6 programme teams, and a stewardship calendar for existing donors.
The outcome
Within 18 months, Amref Kenya diversified to 9 active donors, reduced single-donor dependency to 35%, and raised KES 65 million in new funding from foundations and corporates not previously in their pipeline.
“The diversification framework Resmob built with us didn't just replace the lost funding — it made our entire fundraising operation more resilient.”